Understanding Ethnic Media

Matsaganis, M., Katz, V.S. & Ball-Rokeach, S.J. (2011). Understanding ethnic media: Producers, consumers and societies. Thousand Oaks, CA: Sage Publications.

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This is the first book to provide a comprehensive review and analysis of how media produced by and for immigrant, ethnic minority, language minority, and indigenous communities, affect identity and perceived lines of division between “us” and “others,” as well as how the production and consumption of ethnic media affect the character of larger media and societal landscapes.

Integrating key ethnic media studies with original research, this book makes a unique contribution by covering consumers and producers of ethnic media, as well as the history of ethnic media, its role in ethnic communities, the effects of globalization, and the professional challenges faced by ethnic media journalists. A compelling discussion on the future of ethnic media concludes the book and points the way to future research.

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